Persona Pro, the practitioner division of Persona Nutrition, has announced a significant expansion, now collaborating with over 400 healthcare professionals across the United States. This development aims to enhance access to data-driven personalized nutrition solutions that address contemporary health needs, particularly in the realms of preventive care and holistic health.
The growth of Persona Pro reflects a broader trend in healthcare, where emphasis is increasingly placed on preventive measures and weight management. According to health statistics, diet-related illnesses, including heart disease and diabetes, have emerged as leading causes of preventable deaths in the U.S., surpassing fatalities associated with smoking. The financial implications are also substantial, as treatment costs for these conditions approach $400 billion annually and are expected to escalate to $1.3 trillion within the next 25 years.
Jason Brown, CEO and co-founder of Persona Nutrition, stated, “Whether it’s a solo practitioner or a large concierge medical group, we’re working with all types of healthcare practices to support every doctor’s ability to give trusted nutritional advice.” He emphasized the mission of Persona Pro to lower healthcare costs through the prevention of diet-related diseases, noting that these conditions are pervasive and financially burdensome.
Aligning Healthcare with Patient Needs
In 2025, the most recommended supplements by Persona Pro reflect key health priorities among patients. Popular individual supplements include multivitamins, vitamin D3, probiotics, cordyceps, and appetite support. Additionally, combinations targeting specific health concerns—such as Energy Support and Healthy Weight Support—are increasingly favored, indicating a rising demand for tailored wellness solutions.
Brandi Cole, Integrative Pharmacist and Vice President of Science and Nutrition, remarked, “The strong focus on weight management and metabolic health aligns with what we’re seeing across the country, especially in the era of GLP-1 medications.” These new therapies are reshaping conversations around weight management, necessitating trusted tools for safe supplement usage, a need that Persona Pro effectively addresses.
The platform caters to a diverse range of healthcare providers, including medical doctors, chiropractors, and naturopaths. It integrates smoothly into existing practices, providing an opportunity for practitioners to offer personalized supplement plans while avoiding potential drug-nutrient interactions. Persona Pro’s database cross-references 4,000 prescription medications, allowing real-time alerts for possible interactions.
Cole highlighted the platform’s value, stating, “One of the features doctors value most is Persona Pro’s ability to flag potential drug-nutrient interactions in real time. It gives practitioners peace of mind, knowing they can make safe, informed supplement recommendations.”
Technological Advancements and Future Prospects
Originally launched in 2018 under the guidance of longevity expert Dr. Michael Roizen, the Persona Pro platform underwent significant evolution following its reacquisition by the founders in 2024. Today, it leverages advanced technology and an algorithm capable of generating over 5 trillion combinations, ensuring that personalized vitamin packs meet the unique nutritional needs of each patient.
For more information on becoming a referring physician or to learn about the offerings, visit www.personanutritionpro.com.
About Persona Nutrition: Initially launched as Vitamin Packs in 1999, Persona Nutrition rebranded in 2017, becoming the first personalized nutrition subscription business. The company has attracted investments from notable firms and was acquired by Nestlé Health Science in 2019. In 2024, the founders resumed leadership to refocus on delivering innovative personalized nutrition solutions. Persona Nutrition, a member of the Council for Responsible Nutrition (CRN), is committed to maintaining high industry standards for quality and safety. The organization supports Vitamin Angels by providing vitamins to children at risk of malnutrition with every order. For further information, visit www.personanutrition.com.
