Hailey Bieber recently made headlines after selling her beauty brand, Rhode, to e.l.f Beauty for a staggering $1 billion. In a candid interview with WSJ Magazine, the 28-year-old entrepreneur discussed her plans for this significant financial windfall, emphasizing her desire to invest wisely for the future of her son, Jack.
Bieber expressed that this newfound wealth brings both opportunities and responsibilities. “I want to preserve that for my son’s future,” she stated, highlighting her commitment to ensuring a stable and secure life for her child. The model acknowledged the scale of the amount, saying, “It’s an amount of money that I have not dealt with before, so I just want to be smart with it.” Her aim is to make thoughtful investments that align with her values and long-term goals.
Embracing Motherhood and Business
During the interview, Hailey reflected on her journey into motherhood, describing it as a transformative experience that has instilled in her a “silent strength and confidence.” She noted, “I like who I am so much more now than I did before I had my son.” This personal growth has influenced her approach to both parenting and business, leading her to adopt a more assertive stance. She remarked, “You can’t tell me the same s— that you could tell me before. You’re not f—ing with me after I pushed a human out of my body.”
The conversation also took a lighthearted turn when the interviewer suggested that Rhode could consider introducing baby products. Hailey shared that she had indeed thought about this and currently uses French pharmacy lotions for her child. “My baby every single night goes to bed like a baby glazed doughnut. I slather him,” she added with a smile.
Maintaining Involvement with Rhode
Bieber addressed her motivations behind the sale, clarifying that her intention was never to “wipe my hands clean and walk away from it.” She emphasized that she remains deeply involved in the brand, stating, “I’m still the one that’s testing all the products and that’s sitting in the product-development meetings.” Following the acquisition, she has taken on the role of strategic adviser at e.l.f Beauty, where she will continue to collaborate with her team and contribute to the brand’s vision.
This strategic partnership allows Hailey to remain connected to Rhode while exploring new avenues for growth. The sale not only signifies a major milestone in her career but also sets the stage for her to make impactful decisions for both her brand and her family’s future.
Bieber’s journey exemplifies the intersection of personal and professional development, highlighting her dedication to both her son and her business endeavors. As she navigates this new chapter, her focus remains clear: to invest wisely and ensure a prosperous future for her family.
