Direct Travel, a prominent travel management company based in Colorado, has announced its acquisition of ATPI, a well-established British travel firm. This strategic move marks a significant expansion for Direct Travel, which has been operational for nearly 50 years. The combined entities will generate over $6 billion in annual travel volume, encompassing both corporate and leisure travel sectors, along with specialized travel services.
The financial terms of the deal were not disclosed. Direct Travel, headquartered in Centennial, aims to leverage ATPI’s extensive global presence, which spans over 90 countries. ATPI is particularly known for its focus on specialty markets, including sectors such as oil, mining, and energy. The acquisition is expected to enhance service delivery for clients, particularly in regions where Direct Travel has been less prominent.
Strengthening Collaborative Efforts
According to Christal Bemont, CEO of Direct Travel, the two companies have established a strong collaborative history, having supported over 100 customers together in recent years. “ATPI and Direct Travel are very much aligned on caring for customers,” Bemont stated. “However, we’re still two separate organizations, so the experience from a customer perspective was not optimal.”
The merger aims to create a more seamless experience for clients, combining specialized services and innovative technologies. Ian Sinderson, CEO of ATPI, emphasized the potential of this integration: “Bringing our two organizations together will enable us to better serve clients collectively.”
The newly formed company will operate under the name Direct Travel and ATPI, with Bemont continuing as CEO. Sinderson will serve as one of the presidents overseeing various groups within the organization. The combined workforce will consist of approximately 4,400 employees.
Future Outlook and Industry Context
Bemont, who joined Direct Travel in April 2024, has prioritized technological advancements to enhance customer service. “We are focused on integrating more advanced technology across the company for customers and travel managers,” she noted. Despite challenges faced by the travel industry, including the aftermath of the COVID-19 pandemic, business travel is on the rise. The Global Business Travel Association forecasts that global business travel will reach a historic high of $1.57 trillion by 2025.
The travel management sector has experienced significant disruptions, with many companies struggling to adapt to technological changes. “Many travel management firms faced severe impacts, leading to layoffs and a decline in service quality,” stated Bemont. In Colorado alone, the business travel industry supported approximately 98,541 jobs and generated $5.5 billion in wages and other income in 2022, according to a report released by the travel association in 2024.
The acquisition of ATPI positions Direct Travel to better navigate the evolving landscape of the travel industry, ensuring that it remains competitive and responsive to client needs. By merging resources and expertise, the company aims to enhance its market presence and deliver improved services to its clients worldwide.
