Balblair makes Middle East airport debut with Le Clos at DXB

Middle East

International Beverage has secured the first Middle East airport listing for Scotch whisky brand Balblair.

As reported, Balblair was relaunched in travel retail in the spring of this year with new bottles and packaging. The core range for the brand – a 12yo, 15yo, 18yo and 25yo – is now available across Le Clos stores at DXB (Dubai International Airport) and on the Le Clos website.

Shop window: The listing is the first for Balblair in a Middle Eastern airport

International Beverage Sales Director for Global Travel Retail James Bateman said: “Le Clos’ knowledgeable staff have proven expertise in bringing to market luxury spirits and its established reputation in one of the world’s busiest airports is a very important platform for building awareness amongst potential shoppers and collectors.”

The range was relaunched in travel retail earlier this year

Le Clos General Manager Ben Odgers added: “Balblair is a superb Scotch whisky brand, with a wonderful provenance, and one which has found a natural home on the shelves of Le Clos. We are at the crossroads of the world at DXB, and our stores give great positioning to reach whisky collectors and enthusiasts from around the globe – a type of customer which is vital to the growth of the Balblair brand.”

He added: “We have worked closely with International Beverage to support this launch and the early sales of Balblair have been promising, and we hope to see that continue throughout the exclusive promotional period for the remainder of 2019.”

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