A brand new 3D breast imaging machine with a half-million dollar price tag not yet purchased for Windsor Regional Hospital will receive support this month from a Shoppers Drug Mart fundraising campaign.
Between this Saturday and Nov. 1, the roughly 20 Shoppers Drug Mart locations in Windsor and Essex County will ask customers for donations toward 3D digital mammography technology. The new equipment, which is capable of detecting lumps with more accuracy than traditional methods, will replace a machine more than a decade old.
“The need for this machine is really pushing the standard of care for breast imaging,” said Dr. Deljit Dhanoa, chief of diagnostic imaging for Windsor Regional Hospital at the Devonshire Mall Shoppers Drug Mart Tuesday. “It is really advantageous for patients in the sense that it increases our confidence in diagnoses.”
The machine looks at the breast from different angles, and makes it easier to differentiate between normal breast tissue and masses, he said. Traditional imaging can lead to unclear results, forcing patients to come back for a second mammography when health-care providers think they see something wrong.
“Using this machine, we reduce the number of callbacks for patients because we have greater confidence with the technology,” Dhanoa said. “It save time, but most importantly it minimizes anxiety for patients. No patient wants a phone call saying we’ve called you back because we think we’ve found something.”
Dr. Matthew Thibert, pharmacist owner at the Devonshire Mall location, said the company holds its Growing Women’s Health campaign in Windsor-Essex every fall to raise money for a different cause.
“The philanthropy of Shoppers Drug Mart is to put women’s health first,” Thibert said.
This year’s goal is to raise $50,000, or 10 per cent of the machine’s cost. The provincial government is not contributing to the purchasing of the equipment.
“We think it’s a little bit lofty, but the community of Windsor-Essex is always very giving with donations and we’re hoping they’ll come out in strong numbers again this fall,” Thibert said.
The Windsor Regional Hospital Foundation hopes to have the new machine in place by Jan. 1 of 2020.
October is breast cancer awareness month.