One of Chicago’s “most coveted music venues” is getting a new name.
The Aragon Ballroom, a landmark in the city’s Uptown neighborhood, will now be named the Byline Bank Aragon Ballroom, Live Nation said Wednesday as part of an announcement that Byline Bank would be the new “name-in-title sponsor” of the venue.
“Byline Bank is committed to building relationships within the community, which is why we felt they are such a natural partner for this historic venue,” Live Nation President Jason Wright said in a statement. “Together, we will be able to establish genuine bonds with members of the community who have a passion for live music through seamless brand integration.”
The Aragon Ballroom has been a staple in Chicago since it was built in 1926. In the years since it has hosted performances by Metallica, Nirvana, Green Day, the Rolling Stones, Jefferson Airplane, Stevie Wonder, Aerosmith, Grateful Dead, Red Hot Chili Peppers and more.
Chicago-based Byline Bank said it plans to invest in and preserve “the legacy of this historic Chicago music venue for years to come.”
“As the name-in-title sponsor of the Byline Bank Aragon Ballroom, we’re excited to be part of such a historic Chicagoland tradition, and look forward to building many more memories in this amazing space together,” Alberto J. Paracchini, president and chief executive officer of Byline Bank, said in a statement.